While some people may have difficulty determining what information to put on their business card, others try to include so much information that they feel the need to use both sides of a card.

There are times when a two-sided business card can be effective, if used properly.

You might use an attention getting image on one side—something that highlights in the product or service you are selling or just draws attention to your card—and place the vital information on the other side of the business card. In some cases, people might put their logo on one side to fill the card and put their information (and a smaller logo) on the other side. In this example, it is used as both branding and an attention-getter.

Some people will use the back of their business card as a line card to list the products or services they offer. They may also include logos from manufacturers whose products they carry.

When using double-sided business cards, the important thing is to keep all of your vital contact information on one side of the card. Many people will staple a business card into their Rolodex and never again see what’s on the back. Others may scan a card into their computer, but only scan and keep one side of the card. In any event, you don’t want to run into a situation where your name is on one side and the phone number is on the other side!

Also, if you put too much information on your double-sided business card, there won’t be any space for the recipient to write any kind of notes on your card, which is not an uncommon thing for people to do, especially if they have inquired about any of your products or services and want to write down prices or other information they want to save for later.

Design your double-sided business card carefully so you won’t run into such potential problems.

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